Problem Statement: MIB MediaWorks
provides video production and media consulting that deliver high quality, cost-effective results from an Emmy award-winning
team to place our clients in the driver’s seat of their media campaign. Broadcasted
internationally as well as on all major U.S. television networks, MIB applies nearly 30 years of production expertise to help
tell your story. MIB was looking to increase opportunities and the conversion
ratio for new business.
Solution: AU consultants re-positioned the company in
its target markets, improved the definition of its targets and created a new business development process. AU trained company
personnel to deliver the new messaging, increased exposure leading to new project opportunities and ultimately successfully
challenged the company to close new programs faster and more successfully than ever before.
Problem Statement: The
company was looking to improve its ability to efficienty respond to grant opportunities and, ultimately, close a higher percentage
of grants to support the non-profit business.
Solution: AU consultants developed a General Operating
proposal to be used for foundation and grant support activities. The General Operating proposal was instrumental in efficiently
and effectively responding to requirements during the fund raising process. AU then researched potential target foundation
and grant opportunities which provided the organization with the highest potential for success based upon matching criteria.
Finally, AU provided a timeline to be used by organizational personnel to develop and deliver grant proposals to secure monies.
Data Center Solutions
Problem Statement: PTS
was a distributor of data center facility solutions such as UPS, battery and cooling systems. However, company management
recognized a limit on gross margins for a company working as a reseller in the space. The company wanted to expand its service
offerings by providing data center consulting services to existing and new clients.
Solution: Altitude Unlimited's team developed a complete marketing strategy and plan to expand
upon PTS' consulting practice in the data center space. Quickly grasping the industry and PTS service offerings, AU's
consultants developed a clear and concise positioning message as well as a complete marketing plan including competitive analysis,
competitive differentiation and winning tactics. PTS implemented the recommendations and strategies delivered in the
plan to grow the business over 300% in the first several years after plan implementation.
H. Skolnick Architecture + Design Partnership
Problem Statement: LHSA+DP
is a New York based firm whose exceptional cross-disciplinary team of architects, exhibit designers and educators has received
international attention for its high-end luxury residential projects and has created distinctive cultural institutions and
exhibits throughout the U.S. The company was looking to improve its sales and marketing approach to continue to deliver
winning project opportunities.
Solution: Working with Altitude Unlimited consultants, the company embarked on a journey to more successfully
deliver its key differentiation and messaging to potential target accounts. Competitive positioning messages were developed
and articulated through an improved selling process. The first results were significant new project wins driven by AU
consultants acting as business development experts and ably assisted by non-principals, a company first.
Problem Statement: TheraManager
was a five-year-old privately funded business based in Summit, New Jersey with a software product that received high praise
from its users. However, an immature sales process – typical of a technology-focused startup – made it difficult
to grow the business and to take a significant bite out of the competition’s market share.
Solution: Leveraging the Altitude Unlimited Revenue Escalator program, AUconsultants developed unique
and differentiated messaging to differentiate the TheraManager All-in-One EMR software. AU consultants managed development
of new collateral materials (I.e. creative content, logo, web) and integrated the new messaging across a new company sales
& marketing process. This new process resulted in significant new solution sales.
Problem Statement: Infusion
Solutions management was looking to improve the business' ability to manage growth. It was critical for the organization
to improve its business processes, human resources management, sales operations and financial management. As a small,
woman-owned business it was imperative the Company looked for external operational management capabilities.
Solution: Altitude Unlimited consultants worked strategically in all aspects of the business to provide
strategic and operational management, due diligence and guidance to the President & Owner of the business.
Over a number of years AU has created strategic programs for governance and management, operational processes and procedures,
implemented thorough hiring and on-boarding programs and developed an industry-leading sales commission program.
The Company has maintained its position in the industry, developed a solid reputation and, with AU consultant guidance, survived
even as widespread healthcare industry changes have eliminated many competitors.
Statement: Epiphany provides technical research to institutional investment
firms and retail consumers, most notably day traders. However, this fast moving company was spread thin, trying to meet
the exhaustive demands of ‘high touch’ institutional firms and the voluminous data needs of day traders. Furthermore,
the company was not building sufficient momentum as a player in technical research to grow its institutional client base at
an acceptable pace.
an initial analysis of the Epiphany business plan and operating model, AU recommended Epiphany concentrate its marketing and
selling efforts upon the lucrative institutional investment segment, downplaying the retail segment. AU developed a marketing
plan with competitive positioning that focused upon one key client requirement: substantial ROI.
AU implemented the marketing plan working as part of the Epiphany team.
They redefined the company brand and created key selling messages. AU then implemented a comprehensive lead generation program
and selling process which leveraged telemarketing, customizable sales collateral materials and improved selling techniques.
BAI suggested Epiphany show prospective clients what an Epiphany stock review would look like. Epiphany began providing prospects
with comprehensive reviews of prospective client-provided stocks, eliminating the "leap of faith" normally associated with
contracting a new technical research partner.
MTM had a long established business with a focus on creation, print, warehousing and distribution of many different
forms. With a clear specialty in the banking industry, the company was looking to expand its service offerings,
improve its business development approach and prepare for future revenue growth.
Unlimited personnel noticed a need for the company to recreate itself and move away from its dated MTM Business Forms brand
and image and become a full service print and promotional item partner to its clients. At the same time it was critical for
the organization's second generation to improve their business development skills, document and implement an improved business
development process and install a customer relationship management (CRM) dbase for use by all staff personnel.
consultants drove these initiatives by helping to reposition the company as a resource house for its clients, training personnel
on this new market positioning, creating an improved business development process, delivering, installing and training key
personnel on the use of the CRM system and helping to move the company's business development efforts forward.
The Company moved from a downtown retail location to a larger but less convenient location in Englewood, NJ.
The change reduced walk-in traffic, revenues and profits. The business owner was in need a marketing support to increase exposure
and drive revenue growth.
Unlimited personnel began by developing a tactical marketing plan aimed to drive a unique value proposition, brand improvements
and tactics to increase customers. The plan resulted in a repositioning of the company as a vendor of the freshest hand dipped
chocolates, new brand and logo, development of new marketing collaterals, a new website, retraining of employees on messaging
and positioning and implementation of a customer relationship management system to leverage the company's customer intimacy
revamping the brand, positioning and processes, AU consultants developed a targeted program to drive new business. The program
included marketing of an attached party room suitable for parties (I.e. childrens' birthdays, women's groups, etc.) to
drive traffic to the new site which did not receive foot traffic. Overall, the programs resulted in significant improvements
in the flow of customers to the new site, increased the company's database for e-marketing to drive additional traffic and
resulted in significant profit growth.